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Our team here at Honest to Goodness are delighted to be repeatedly recognised by the organic community, and by leading and recognised Australian organic independent associations, as a trusted and loved organic brand and company. As a small family founded and run business in this niche and rapidly growing industry, we are able to stay close and really listen to what our customers have to say, as we continuously work towards improving our product offering and services, all the while staying true to our brand values.


Organic Consumer Choice Awards


OCCA Awards - Wholesale & Online Retailer


The Organic Consumer Choice Awards (OCCA's) are particularly important to us as they are the only organic awards program decided by consumers. Over the years, we are both grateful and humbled to be consistently awarded as ‘Favourite Organic Brand’, ‘Best Organic Wholesaler’ and ‘Best Organic Online Store’ in the OCCA's.

In 2022, we are delighted to be awarded ‘Best Organic Online Store’ and ‘Best Organic Wholesaler’, reflecting the dual importance of both the direct-to-consumer retail, as well as the wholesale sides of our business.


Organic Industry Awards

We are delighted to be recognised, in addition to our consumer awards, by governing bodies, who strive to ensure that standards are upheld across our industry. In 2021, Honest to Goodness has the extreme honour of being awarded Retailer of the Year 2021 in the Australian Organic Industry Awards:



These awards are held annually by Australian Organic Ltd, the peak body in Australia for the organic industry. It is especially significant to win this prestigious award in such a tough year as 2021, when sourcing goods from Australia, and from around the world for those items grown elsewhere, has been anything but straightforward! 



Matt and Karen Ward in at the Honest to Goodness retail store on 100 McEvoy St Alexandria. Many Sydney customers choose to visit in person to buy packaging free from bulk bins, and also seek advice from our friendly, knowledgeable retail store team.


A word from Karen Ward, Co Founder and Owner of Honest to Goodness with husband Matt Ward:

"Through it all, our Honest to Goodness team has continued to innovate and elevate to service our many loyal customers and continue to provide the community with healthy, sustainably sourced and organically certified products at a time when they need it the most. At Honest to Goodness we are very selective in what we offer in the range, with the selection being kept quite narrow as a result. we always source as close to origin as possible and enjoy working with certified organic growers and suppliers doing interesting and innovative work, so we can bring their products and stories to our customers.” 

“Our customers’ loyal patronage has enabled us to develop long-term and stable supply chains and trading relationships with our myriad of organic producers doing the heavy lifting that we all know comes with organic practices on the farm.”


Clean + Conscious Awards

Founded in 2019, the independent Australian based Clean + Conscious Awards celebrate the exceptional products that are safe/non-toxic, ethical, sustainable and socially responsible. We are delighted to have won in 2022 the Editor’s Choice and Gold Award for our Honest to Goodness Natural Unscented Castile Soap


Castile Soap Winner


Past Clean + Conscious Award Winners

1. Editor’s Choice and Gold Kitchen Award for our Honest to Goodness Coconut Fibre Twisted Scourer
2. Gold Vegan Award for our Honest to Goodness Coconut Whipping Cream
3. Finalist in the Bathing category for our Honest to Goodness Natural Epsom Salts Revitalise Blend 1kg


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‘Team Goodness’ thanks all of our valued customers for your continuing support. We strive to keep providing our ever-growing community with more high-quality products, great value and education well into 2022, and beyond!

Read more about our company background, our range or meet the team here.


“As consumers, you want food you can recognise and trust. Buying organic products supports food safety, health, good nutrition and the environment” 

Costa Georgiadis, ABC TV Presenter and Ambassador of National Organic Week.